Omnichannel inbox, AI chatbots and automation for WhatsApp, Instagram and Messenger.
Business Automation
LEBX designs and builds automation workflows that move data and messages between your website, inbox, CRM, email platform and team — using triggers, conditions, delays, webhooks, APIs and AI steps where they genuinely help.
The problem
Enquiries arrive through forms, WhatsApp and Instagram, and sit until someone notices. Speed of response matters.
Contact details copied from a form to a spreadsheet to a CRM to an invoice — slow, and a source of errors.
Reminders, quotes and check-ins happen when someone remembers, not when the customer needs them.
Each app works on its own. Nobody has the full picture of a customer or an order.
Capabilities
A form submission, a new message, a payment, a date, a status change or a webhook from another system starts the workflow.
Route by service, budget, location, language or lead score so each case gets the right path.
Wait an hour, a day or until a date. Run nightly syncs and weekly reports on schedule.
Receive and send webhooks, call REST APIs and map data between systems with validation and retries.
Classify enquiries, summarise conversations, extract details or draft replies — with a human in the loop where it matters.
Alert the right person on WhatsApp, email, Slack or Telegram when something needs attention.
Workflow builder
An example of a workflow we design. Each step is a building block you can rearrange for your own process.
Lead form
Website submission
CRM
Contact & deal created
Confirmation sent
AI qualification
Need & urgency tagged
Follow-up sequence
Sales team
Notified with context
Built on real tools
Process
Every engagement follows clear, documented steps, so you always know what happens next.
A working session to understand the business, the people involved, the tools already in place and what success should look like.
We draw the current process step by step and mark where time is lost, data is copied or customers wait.
Triggers, conditions, data mapping, error handling and the moments where a human should decide.
Built on the right tool for the job and tested with real scenarios, including failure cases.
Logging and alerts so failures are visible, and adjustments once real usage shows the gaps.
Examples
A website form creates a CRM contact, sends a WhatsApp confirmation and notifies sales within seconds.
Confirmations, reminders and rescheduling handled automatically, with the calendar kept in sync.
Payments trigger invoices, onboarding emails and internal tasks without manual steps.
Scheduled workflows gather numbers from several tools into one daily or weekly summary.
Products
Omnichannel inbox, AI chatbots and automation for WhatsApp, Instagram and Messenger.
Campaigns, automations, funnels and transactional email — on the sending provider you choose.
CRM, projects, sales, accounting, HR, purchasing and POS in one business workspace.
FAQ
Yes. WhatsApp workflows — auto-replies, lead qualification, notifications, booking confirmations and campaigns — can be built with LEBX Omni or as custom integrations using the WhatsApp Business Platform.
Yes. We connect REST APIs and webhooks between your website, CRM, payment provider, email platform and internal tools, with data validation and error handling.
Where it helps: classifying enquiries, summarising conversations, extracting details or drafting replies. We keep a human review step for anything customer-facing that carries risk.
We choose based on your stack and budget — LEBX products such as Omni, Mail and Desk, established automation platforms, or custom code when a workflow needs it.
Business automation is using software to run repetitive steps without someone doing them by hand — for example, sending a WhatsApp reply when a form is submitted, adding the lead to a CRM and reminding sales to follow up. It saves time and stops leads and tasks from being forgotten.
For automated replies at scale, chatbots, multiple agents on one number or messages sent from your own systems, yes — that runs on Meta's WhatsApp Business Platform (the API), not the free WhatsApp Business app. Messages a business sends first, outside the 24-hour customer-service window, must use templates approved by Meta.
Start with work that is frequent, rule-based and costly when missed: replying to new leads, lead follow-ups, appointment reminders, order-status updates and moving data between your website, CRM and spreadsheets. Automating those usually shows value quickly.
(Next step)
Describe one process that takes too much time today. We'll map it and show you what can be automated — and what shouldn't be.
